Primal Eats Restaurant

A brunette woman wearing glasses and a red baseball cap that says "Primal Eats" holding up a ribeye platter with a baked potato and side salad.

Inspired by Texas, Perfected in Wisconsin

Primal Eats is a Barbecue Restaurant, Craft Meat Smokehouse, and Caterer nestled in Wisconsin's scenic Northwoods. We serve up authentic, Texas-style BBQ and classic Wisconsin favorites made with the finest ingredients and bold, unforgettable flavor.

Dine in, order takeout, or stop at our grab-n-go hub — no matter how you experience us, we're the real deal and can't wait to serve you!

Winter Hours: Wednesday & Thursday 4pm-8pm, Friday & Saturday 11am–8pm
Location: 14109 County Road VV, Gillett, WI 54124
Reservations: None required — enjoy open indoor and outdoor seating.

Order Pickup Online

Join Us For Weekly Specials

A full plate with a juicy ribeye steak, loaded baked potato, a fresh side salad, and jalapeno cornbread.

Wednesday & Thursday Nights

Enjoy melt-in-your mouth Prime Rib or a thick and tender Ribeye. Iron-skillet seared. Only available Wednesdays and Thursdays at our Gillett location from 4PM to 8PM.

Classic Wisconsin Fish Fry with french fries, slaw, and a slice of lemon, on a platter with a paper layer with text: Primal Eats, Feed Your Instinct

Wisconsin Friday Fish Fry

Wild-caught walleye, cod, perch, or charbroiled salmon. Light and crispy and seasoned to perfection. Our Friday Fish Fry is a fan favorite, and comes with fries, slaw, and live music! Served fresh 11AM to 8PM.

Saturdays

Our fall-off-the-bone ribs will leave you feeling full and asking for more napkins! Smoky pork smothered in our sweet, Wisconsin-made barbecue sauce, you'll definitely be coming back for these again. Starts serving at 4PM.

Family standing in front of their restaurant

Welcome to Primal Eats!

We're the Folletts, and we own and operated Primal Eats as a family. With deep roots in Wisconsin and three generations in the food industry, we are provide to serve up delicious meals with quality ingredients. We can't wait to see you at our table!

Learn More About Us

Texas-Inspired BBQ in the Heart of Wisconsin